INMA Global Media Awards 2017

I’m writing this as I’m waiting for a delayed flight to New York at Gardemoen, Oslo. I’m on my way to New York to attend the INMA World Congress of News Media. The International News Media Association (INMA) is the world’s leading provider of global best practices for news media companies looking to grow revenue, audience, and brand amid profound market change. I’m also very excited to attend the INMA Global Media Awards dinner on Tuesday to represent the Creation Suite that is nominated for the award: “Best New Corporate Innovation Initiative”.

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The nomination was composed by my managers and the whole team is of course standing behind the success, over 50 amazing colleagues in Oslo, Stockholm and Krakow working on the products Discover, Create, Engage, Relate, Curate, Stream, and of course the cross-functional roles.

Not only the Creation Suite is nominated from Schibsted! I’m proud to announce all our nominations for the INMA Global Media Awards:

The Creation Suite is nominated for Best New Corporate Innovation Initiative (Global/ National brands)

Aftenposten is nominated for Best Use of Data Analytics (Global/ National brands)

Schibsted is nominated for Best Idea to Encourage Print Readership or Engagement (Global/ National brands)

Aftenposten for Best Use of Social Media (Global/ National brands)

Bergens Tidene for Best Idea to Grow Digital Readership or Engagement (Regional/ Local brands)

Last year, 2016, Svenska Dagbladet won the top prize of the awards in London.

I’m so looking forward to the agenda at the congress! Look at this agenda:

  • The Third Wave of Digital Disruption and a Recipe to Fight It
  • Where the Signals Point News Media Next
  • Facebook and the Fake News Phenomenon
  • Optimising Digital Subscriptions For Your Audience and Ecosystem (with Siri Holstad Johannessen, Head of Sales and Marketing, Schibsted Norway)
  • Big Data, AI, and the Strategic Priorities for Media
  • Mobile and Social for News Brands: Today’s Priorities
  • The Early Hope for Virtual Reality
  • News Media Outlook: The Indispensability of News Brands

I’ll definitely report back with some thoughts after the congress!

Journalism in the heart of our products

Like six months or so back, I wrote my last blogpost as a recruiter. Now, this is my personal blog, so it doesn’t really matter what I work as, but I thought this one should be the first I write as a Product Manager.

It’s been a very interesting journey these past six months, and I’ve enjoyed every second of it! I finally got to join the team I looked up to since I started at Schibsted. It was then called the Schibsted Media Platform, a successful distributed and autonomous team with great culture. Since then, all of publishing in Schibsted has gone through a re-organisation to ensure speed, transparency and full focus on digital. We, the Creation Suite, are now Schibsted Publishing Platform together with Distribution and Monetization teams. We work very closely together with embedded teams in the newsrooms focusing on the core news product and news destination as well as the teams focusing on the future of news destinations.

I’m the product manager for an editorial tool used in the newsrooms by journalists and editors called Discover. We’re a part of the Creation Suite, where we together with the other teams provide a seamless suite for discovery, creation, analysis and curation to publish news digitally.

Journalists use Discover to monitor the current affairs in the world around them, to discover breaking news events directly from newswires, and for inspiration. We monitor sources like global news websites, blogs, magazines, licensed content from newswires, Facebook public feed in Norwegian and Swedish and mobile push notifications from any provider you want to follow.

What is the most important task when learning about a breaking news event? The need to inform the public right away of what’s going on locally or globally. We therefore have seamless integration from discovery to start creating and editing the news story and then quickly press publish. The content layout is totally up to the news destination how they want to present it. Other teams are working on the frameworks for aligning this process as well.

Breaking news reporting becomes even more crucial in extreme situations such as terror attacks. It requires a balance between caution and urgency. Caution regarding fact checking and urgency to get the information out there to help people navigate locally and inform the world globally. This is something my team is inspired by, finding ways to help the newsroom sort, fact check and publish quickly.

Another very important aspect of discovery is the detection of trends, and I’m not only talking about likes, comments, shares or viral trends here, but tips trends from the citizens. One of the most important sources a journalist has are the citizens. Whistleblowers and multiple tips from the public may help discover questionable affairs that politicians, the government and state-owned instances are a part of. It’s a part of the investigative work journalists do to monitor those in power.

What motivates me the most about my job is not pure tech, product development or working with people and users (all of those things are really motivating and fun tho!) but supporting journalism as a mission and a service to the world.

Screenshot of the Discover tool.
Screenshot of the Discover tool.

Personal development and career-coaching

When I started recruiting, 5 years ago, I did not have any experience with interviewing or career coaching what so ever. I had no academic background in HR or People Operations, and frankly I was an introvert engineer with an interest in the human mind. I had to learn everything from scratch, how to search for talent, to contact them, get them into interviews and interview them. What I did not know at the time that was going to become a large part of my daily work was career coaching. I started recruiting directly from university and I started recruiting students and graduates. Naturally I had an understanding for them and connected with them well. As I grew into my role, I also started to see things that students and graduated did badly when they were looking for jobs or being interviewed. I started coaching them, or rather engaging in a conversation about this with them. I organized student-evenings where we’d go through how to write a CV or how to cope with interviews.

After conducting over 2000 interviews and reading I-don’t-know-how-many CV’s in my career, I found myself not only coaching graduates but also senior people in their careers. Developing and/ or changing your job or career is one of the largest decisions we have to make in life and naturally a lot of thoughts and options arise when you start thinking about making something out of it. Let’s bring these thoughts into actions.

Peace of mind
Peace of mind

It starts with you

Find your core values. No, it’s not new-age nonsense, finding your own values that you want to live by helps you make decisions and take the right actions towards your goal. When you act according to your own values you feel motivated and engaged. Values are quite general, like honesty, respect, responsibility, safety and creativity. You should focus on maximum 5 core values at a time. Your values may change over the course of life, and at different points of your career.

Find your greatest interests and passion. It doesn’t matter what it is, if it has to do with “work” or if it’s a hobby. Finding your interests and passion, and finding a job that correlates with that to some extent, will make your work life so much easier and rewarding. If your interests or passions aren’t obvious, try visualizing what situation you’ve been in when you enter a state of flow. Flow is the mental state where you are fully immersed in a feeling of energized focus when performing an activity. You have full involvement, and enjoyment in the process of the activity.

Find the best environment and atmosphere for you. Continue visualizing what you need in order to enter flow again. What environment do you need, physically? Do you need an open office space, a lot of good colleagues, special light or nutritious food? Also start thinking about the company culture and what culture will fit you the best. What do you need from colleagues, managers and what kind of atmosphere will you thrive in?

You don’t necessarily have to be looking for a new job; maybe you just want to make sure you’re on the right path? Once you have a clearer picture of what you want to do or where you want to end up, take action towards it.

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Start zooming in

Connect with your network. Are you on Facebook and/ or LinkedIn, this is pretty much done for you. Start looking up old friends, colleagues or people you went to school with. What do they do now? What connections do you have in common? It might suit you to focus on the role, or industry, or topic and not all at once. Start with where your passion lies, and from there it can take many forms. Write down interesting companies, roles and topics that you find during your research.

Connect with, and contact people. Don’t just send a generic “I want to add you to my network”-request. Ask a common connection if they can introduce you or write why you want to connect with this person. If you’ve read their blog, say so, if you are curious about their recent project – ask if they can tell you about it! People often really enjoy being contacted in a “human” way, and they will meet you. I’ve reached out to people this way, either to hear more about their idea, their company, or actually to “recruit” a mentor for myself. It’s humbling to receive a request like this. I think we all should start utilizing our network more and make them come alive! What does 600 friends on Facebook or LinkedIn mean, if you don’t interact with them?

It’s all about the attitude. If you feel that this is super awkward, I’ll guarantee you it will be awkward. If your attitude is that this is super natural, you are genuinely interested in the other person and what they do, or how they solved a problem, it will feel natural. What I’m talking about now is you as a person, meeting with another person – not approaching a company through a recruiter or HR. I’m not saying either that you have to be looking for a new job to do this, you just want to make the most out of your network. This requires an open mind to whatever might come out of the meeting. YES, it is going to feel strange the first time, and you might feel too humble and not feel comfortable to ask for their time, but remember – we’re all just people.


Some tips for the road…

When you reach out, tell them exactly what caught your interest with their profile and why you want to meet. It can be as fluffy as “I read your latest blog post and I thought it would be super interesting you get your view on something I’ve been working on…wanna grab a coffee?” or “I find your background super interesting, when you X at Y for example, and I’m looking to broaden my network within in this area, and I would love to meet you for a coffee to get to know you and the industry better. ” Find your own touch.

Prepare an agenda based on their profile or what you want out from the meeting. While in the meeting, keep it casual or as business as you want, but I suggest you don’t open with “So to start with my first question..”. Prepare what you want to know and be genuinely interested in the other person and what they have to say.

Sum up and agree on the next actions (if any). At the end, sum up the meeting and thank the person for taking the time to meet you. If you’ve found some common interests, business-intersections or actions that you’ve agreed on – that’s great! But don’t be disappointed if you didn’t, you still broadened or deepened your network and you should feel proud of that.

Happy networking!

 

There’s no I in Change

The past 1,5 years, I’ve not only experienced the tremendous work it takes for a global company to reorganize, disrupt and innovate into a product- and technology company. I’ve also learnt what it takes from the people working there.

It’s not the new office, or the new PowerPoint templates that define a change. People do. If you don’t listen to your employees or take care of them during a change process, they will leave. If you win over the people in your organization, you have everything to win going forward with the change.

I think Schibsted Reboot Conference is a great example of getting everyone on the same page. We gathered 1400 Product and Tech employees under the same roof, letting people get to know each other, engaging in inspirational workshops and listening to talented internal and external speakers. The history, what lead up to the change, the present, what we’re going through, and the vision and goal for this change was clearly communicated.

Check out #schREBOOT on Twitter.

It’s easy to feel threatened, insecure, and uncomfortable because things are ambiguous during a change process. When these feelings take the overhand of individuals, there’s a risk they will start acting selfishly and do everything they can to shake these feelings, naturally. People feel threatened, insecure and uncomfortable if they don’t get the information they need;

  • What is going on?
  • Where are we in the process, what can I expect?
  • What do you expect from me?

change

I’m a part of a large company going through a change process, so what can I do?

Expect the unexpected

Teams change names every other week, you need to change desks every other month, new people start, other people leave; expect that things will change and do whatever it takes to smoothen the process.

Seek out information

Expect that you are under informed at all times, and that it’s expected from you to ask about what is going on. The people dealing with communication can’t read your mind, what do you want to know and what is important to you? It’s like a relationship; communication needs to work both ways.

Be solutions oriented

Things will be rocky; problems will arise, big and small. You will make huge impact if you show your problem solving skills at this stage. If you find a problem, or hear about it from your colleagues, take action and do something about it. If we can catch the problems small, it will be a much smoother ride.

See the bigger picture

You’re a part of something revolutionary! Your company is on a mission, so take a few moments during a week where you remind yourself what larger purpose you serve. What is this line of code, or this phone call worth? Whether the goal is to save the world, or revolutionize an industry, put it all together and look at the bigger picture.

Have fun!

Have kick-offs with your team, socialize and play games. You put in some hard work, make sure you have fun while doing it. Building stronger relationships with your colleagues in this phase is important. It will make you collaborate better and trust each other more if you know the other person well.

Growing a brand new Product- and Tech organization

As you might already know, I’ve been working as a technical recruiter for the past 5 years and most recent 1,5 years at Schibsted Media Group. Being a technical recruiter puts you in a position where you get to see everything that is going on in an organization. Hot tip, if you want to get a sense check on a company; go talk with their technical recruiter!

As a technical recruiter…

  • You need to understand the underlying strategy of the company.
  • You need to understand the purpose of every product, component or platform being built.
  • You need to understand the teams and the different roles in the teams.
  • You need to know who they are and what technologies they use.
  • You need to be able to advise your Hiring Managers on what vacancy to prioritize.
  • You interact with all managers (Engineering, Product, UX and Strategy) and with top management on a weekly basis.

On top of all the comprehension and learning you need to do, you also need to be a great team player and know how to solve problems systematically. Then there are some tools you should be able to use, some phone calls you have to make… and oh, you should be able to find, attract and hire top talent to build a world-class product- and technology organization.

Easy peasy.

Quick search on LinkedIn shows 193 jobs available as Technical Recruiter in San Fransisco, USA.
Quick search on LinkedIn shows 193 jobs available as Technical Recruiter in San Fransisco, USA.

 

Schibsted Products and Technology was the result of a strategy project regarding Digital Transformation back in 2014. Schibsted has been sort of a house of brands, owning over 120 companies in 30 countries. In total, we’re 6800 employees world wide working in media houses, marketplaces or growth companies. Schibsted has a strong foundation in publishing; ever since our founder Christian Schibsted bought his first printing press and started a newspaper. That newspaper was Aftenposten in Norway.

I don’t know how much you know about publishing, or corporate structure, or other Norwegian companies and their culture. But regardless of that, the story of what Schibsted is up to now, taking action on digital transformation of the whole company, is quite remarkable.

Taking into account that Schibsted has a track record of disruptive innovation and taking chances that no other media company has done before, this is still a huge transformation.

We are connecting the dots, and building an ecosystem of services online. We use the strength in our local brands that our users know and have developed a trusted relationship to, and our global scale that helps us reach over 200 million users every month.

We are changing the way we work. Product development and innovation will continue at our local brands to meet and exceed our users demands. The global products, components and platforms will enable each local brand to focus on their core, at the same time we get better insights in our users needs globally.

Building a global product- and tech org from scratch means we need to pay a little extra attention to some things, to mention some of them:

  • Company culture
  • Communication
  • Recruiting

teamworkA 176-year-old publishing and media company is re-inventing itself to become a global tech-giant; of course we need to focus on company culture. Besides the obvious support from top management, great action by global leaders and evangelists, paying attention to company culture means: recruit people that can drive this new tech culture forward. Culture is not the same as values, it is when employees live the company values that they become culture. Culture is people.

 

chatWe are 6800 people in Schibsted. During reorganization like this, it will feel like a rocky boat-ride and most people will feel uncertain at times and wonder what will happen to their career. Besides advocating that everyone should assume responsibility of ones own career and seek out information, we need to be good communicators. Every small piece of information will become essential in this change. We build a culture where people are not afraid to ask, raise their concerns or simply take action and start communicating more. Next, everyone need to understand the change, embrace it, find your place in it and start collaborating with others.

curriculum

Recruiting the right people at this stage of a process like this is crucial. The people we bring in need to be people who can start building the bike while riding it. The key is passion and motivation. We find the people who have the interest and intrinsic motivation to be on this journey and help build not only products, but also a brand new organization. Better yet, they’re in it for the challenge and knowing that they can make a great impact joining this early in the process. They need to be smart problem solvers who engage in any kind of difficult challenge. Since 2014 Schibsted Products and Technology has grown from 11 people to over 400 in four hubs; Oslo, Stockholm, London and Barcelona.

We’re still laying out the bricks as we go, but I just must say I’m so proud to be a part of this and to be working with such smart and amazing people.

Check out our blog: http://bytes.schibsted.com/

Real Journalism

I’ve never felt more motivated at work, and that’s because my values and the purpose of our products are aligned. It’s important, and it’s urgent.

“Our mission is to contribute to a functioning democracy by closing the gap between what citizens know and what they need to know about the world around them.” – Schibsted Publishing

We are in the forefront of reinventing the newsroom and challenge the global giants that call themselves Publishers.

My wish is that you have full focus on why we make this technology, and it is to do a job on behalf of society. We inform, to investigate, stories that someone doesn’t like that we investigate, but it’s a really important task. So yes, we do technology, and we do technology for a purpose. – Espen Egil Hansen, Editor in Chief at Aftenposten

 

I believe real journalism needs to stand up for itself. To inform and educate about the differences in journalisms and the so called publishers out there.

I started watching the TV series The Newsroom this weekend, which was actually a quite nice timing. The anchor McAvoy and his team set out to a similar mission.

“It might come as a surprise to you that some of history’s greatest American journalists are working right now, exceptional minds with years of experience and an unshakeable devotion to reporting the news. But these voices are a small minority now and they don’t stand a chance against the circus when the circus comes to town. They’re over matched. I’m quitting the circus and switching teams. I’m going with the guys who are getting creamed. I’m moved that they still think they can win and I hope they can teach me a thing or two. From this moment on, we’ll be deciding what goes on our air and how it’s presented to you based on the simple truth that nothing is more important to a democracy than a well-informed electorate. We’ll endeavor to put information in a broader context because we know that very little news is born at the moment it comes across our wire. We’ll be the champion of facts and the mortal enemy of innuendo, speculation, hyperbole, and nonsense. We’re not waiters in a restaurant serving you the stories you asked for just the way you like them prepared. Nor are we computers dispensing only the facts because news is only useful in the context of humanity.” – Will McAvoy in the series The Newsroom on HBO

Good Enough

Insecure, confident, overachiever or slacker, mindful or stressed, you are not only one of these things. The beautiful mind of yours, is a compound of these emotions and attributes. One day you might feel sad, another day, you feel invincible.

I want to try and explain what I feel regarding goals, my comfort zone and social media and how that is connected with feeling good enough.

I think “too much” and I believe that I will always have a bit of a stress dealing with this sinus curve of life. That sounded dark, but you know, it’s not. It’s exactly that – LIFE. I try and do my best at everything. It is like I hope that someday, like a lightning through the sky, out of a sudden, something will tell me “This is good enough” or better yet “You are good enough”.

My mind often tells me; You should be educated, be a great friend, a loving girlfriend, a party-starter, a collaborative colleague, an overachiever, a kick-starter, a co-founder, aspire to once become a super-mom, be a fitnessqueen and if you are something less, that’s not good enough. Being aware of these thoughts is a first step, changing the pattern with actions is a good second.

Goal-setting

If you think about it, you shouldn’t want to reach your goal, how fun would that be? “I’ll take the rest of my life off, I just reached my goal yesterday.” You’ll find a new goal, and a new challenge. Goals can be uplifting, or they can feel overwhelming. This has to do with how you set your goals, and how you think about yourself and your own ability to reach them. There are ways to write down SMART goals, but if you are not smart about them, they can easily be too fluffy or too hard to reach. They should connect with your inner core, your values and be sprinkled with your passion and dreams. Not the other way around.

Get a good mentor, a life coach and maybe you’ll have a few of them? I listen to my parents, successful women in tech, my boyfriend and my closest friends. You don’t have to listen to only one person at a time unless it’s you. You have the power to combine the advice and input from all of these sources to connect with who you are.

Comfort Zone

What’s with this famous Comfort Zone and the all the fuzz about being on the outside of it? Yes, it’s where you grow, plans are realized, dreams come true and you see pink skies, drink rainbows and poop butterflies. Until you hit a wall.

It’s not that I don’t agree about the above statement, but no one told me that I had to visit the comfort zone every now and then to make it work. The comfort zone is also for growth, it’s where you put your guard down, learn to trust, listen to and help other people. It is where you do the deep thinking about yourself, the world and how it’s all connected. You can’t do that when you’re uncomfortable and always on the go. Search for personal growth, a successful career or a kickass physique outside the comfort zone, but come visit your comfort zone once in a while to catch your breath.

Social Media

What does social media do to your mind? How do you handle the exposure, visibility and attention? I’m on Twitter, Instagram, Facebook, Snapchat, LinkedIn, Pinterest etc. I use them as different communication channels for different messages to different audiences. That’s what they are to me. I see myself as strong enough to be able to look through hundreds or thousands of fitness-posts on Instagram or successful profiles on LinkedIn, without letting it change me and how I feel about myself. I’m not sure that I am that strong though.

Break it down, sometimes watching these social media is really motivating and it is usually that day I feel invincible. “I can reach this form too, I can get abs!” “I too can co-found a company!” Other days, when I’m sad, I might look at the pictures and my inner voice tells me “You’re not good enough, look at you, that is never going to be you.” How can I learn to understand this pattern, and stay away from social media when my mind can’t do anything constructive with the message?It’s so easy to state, “I’m not affected by social media”. But it’s not that easy. I believe that some can learn to become aware how it affects them, some won’t ever get affected (negatively) and some should probably not be on social media because of the complexity of messages and interpretations.

If social media make you question if you’re good enough, try and make a change.

Often, women are found to be the insecure overachievers to a larger extent than their male peers. What I found has helped me is to talk about it openly. Share your success, share others success, share your insecurities and back each other up. It is not hard being a woman in tech, or in random male dominated environment, nor is it easy. It’s ever-changing, but it’s not until we have reached the same norms and dogmas as foundation for both men and women outside and inside tech communities, that we can stop talking about it.

On the move

I’m moving in together with O this fall, and will be renting out my apartment on central Grünerløkka one year from the 1st of November 2016.

Check it out! :)

FINN ad: http://m.finn.no/realestate/lettings/ad.html?finnkode=83213727

markveien34_019 markveien34_018 markveien34_017 markveien34_016 markveien34_015 markveien34_014 markveien34_013 markveien34_012 markveien34_011 markveien34_010 markveien34_007 markveien34_002 markveien34_001 markveien34_009 markveien34_008 markveien34_006 markveien34_005 markveien34_004 markveien34_003  fullsizerender

Markveien 34, 3rd floor
Grünerløkka, Oslo

Fully furnished 1-bedroom apartment in the heart of Grünerløkka available from December 1st, 2016.

14 000 NOK / month

The apartment is on the 3rd floor and comprises of an entrance hall, a bedroom, dressing room, bathroom / WC, living room with access to the kitchen. Additionally the apartment disposes a basement storage in the building of about 4,5m².

Areas and Content Descriptors:
Total gross area: 47 sq.m.
Total floor area: 42 sq.m.

Written by Comments Off on On the move Posted in Dagen

Why I want to build products users love

I’ve just attended the Mind The Product Conference in London 30th of September 2016 with 1400 attendees and speakers, among others, Marty Cagan, Lisa Long, Simon Cross, Jeff Gothelf, and Jeff Veen.

I co-organize the Product Tank Meetup, after attending the first one ever in Oslo organized by Lisa Long and the crew in late 2015. Therefore I was a volunteer at the conference in London, helping out with everything from registration, to sponsor care and guiding people to the after party.

Next Product Tank in Oslo 27/10: Matchmaker: Creating Corporate/Startup Powercouples

Next Product Tank in Stockholm 6/10, sponsored by Schibsted: “A day in the life of a Product Manager: what does the role look like in different companies, industries, and levels?”

mtp-logo

After organizing the Women In Tech Conference in Stockholm earlier this year, I thought this opportunity to volunteer at the MTP Conference in London was both for learning more about organizing large conferences like this, and also for networking with Product Managers from all over the world.

What I enjoy the most, after hearing about what challenges they are battling or what disruptive or life-changing products they are building, is to hear about how they entered the role as Product Manager.

There are so many varieties of the role to start with. Product Managers exist in the businesses of hardware, services, software, retail and much more. They are in small startups and in huge organizations. They come from different backgrounds such as tech, UX, marketing, customer support, recruiting, sales, etc.

While a Product Manager at a startup might be an informal role because of the need of wearing so many different hats, a Product Manager at a large corporation could have a thought out career ladder going from Individual Contributor to VP, leading not only product development but also leading teams.

What ties them all together is the desire to work with a problem from many different angles. They enjoy and should be quite good at talking to the sales teams, aligning product goals with the business goals. They should also be comfortable sparring with the technical teams, using data from the data science teams and customer support teams to improve their product. They should know what metrics they should observe and last but not least they should build products that users love and dare to challenge the status quo.

They should also be strategic thinkers and informal leaders, having influence over that many different functions and teams without any real mandate over those teams. Aligning stakeholders, prioritizing features to build after careful consideration of the business plan and what the users want, and will love.

what_is_a_product_manager

But let me get back to where they came from and how they entered the role. So many of them ended up in Product Management by accident. The customer support and sales person that were talking to customers all day, knowing what they would pay for if they could get it in a product, steadily learning the needs of the users. The software engineers that constantly suggested not only new technical solutions for a problem, but helped find and understand the problem itself. The UX- or marketing-person that learnt through analyzing data, conducting interviews with users, and constantly wanted to improve the look, feel and experience of the product. And perhaps the wild card; the recruiter that knows the business goals and the strategy, that knows all the roles in the company and what they do, that manages the expectations of the stakeholders and conducts interviews and identifying candidates needs all day.

For my own part, going from working as a Technical and Product-recruiter to Product Manager is not a far-fetched idea. I have the technical background, and the curiosity about technology and solutions since young age. I started at the “technical program” at High School where I dove into programming, networking and design. I couldn’t really choose between the tech-specialization and the design-specialization. Nor could I choose to leave extra languages or subjects such as psychology out of the mix. Knowing what I know today, I’d say I had the beginning of a mindset of a Product Manager already back then.

Continuing my academic path at KTH, Media Technology, I thought I would still be able to dive into both technical and design-problems. I turned out to be right. Studying subjects as maths and physics, computer science and programming, marketing and design, and media and perception, continued to broaden my scope of interest.

When I started to look for a job, my first job after graduating, I did not know what I was. I didn’t really fit in to any of the job descriptions out there. I had a passion for the digitalization of the culture heritage (libraries, museums and archives) as well as the re-invention of the newspaper, digitally. But it was too early to find relevant jobs for me, as a new graduate, in these areas. So I thought I would become a consultant, as so many other of my friends did. I thought that as a consultant, I would get to work with a lot of different things and not having to choose my path just yet. I was quite wrong. Many consultancies make you choose from the beginning, do you want to go in to management OR technology? And if you are kick-ass at being in the middle there, you did not fit in. OK, so my interest for psychology and people felt like a safe bet, and I got a job as a technical recruiter, with the ambition and promise that I would get to do something else after a while. The second was a lie, as it turned out, I would not get this opportunity at my former employer, so I switched.

anna2

I started in Schibsted Media Group about 1,5 years ago as a Technical- and Product recruiter. We started from scratch, building Schibsted Products and Tech, which been a great journey! I’ve learnt so much! I was managing stakeholders in different locations (at one point in both Stockholm, Oslo and London) and building processes while working full time as a hands-on recruiter delivering 58 hires over the past year. I’ve learnt much more about different roles and what they do (Data Scientists, Software Engineers, Product Managers, Business Analysts, Interaction Designers etc.). I’ve learnt how to build successful teams and how important culture, communication and collaboration is in a changing and growing organization. I would say my people skills have evolved, and my understanding of people and how they make choices, and why or why not they perform or develop.

I have received the opportunity to try my wings as an Associate Product Manager in Schibsted. Not only have I finally found a role that is cross functional, but I will also get to work in Publishing alongside fantastic teams that are developing the new digital newsrooms and challenging the way we consume news today.

I don’t say I will be a flawless Product Manager to start with, I have so much to learn, and I’m excited! I will have to learn more about data and metrics, building analytics tools for different audiences. I will need to learn to fail fast, learn and iterate. I will need to learn new tools. I want to learn more about existing and new technology to stay on top of what is coming. I want to improve my influencing skills, and being listening, humble and yet communicating clearly with all these different functions. I will enter a team that I know is great, and will help me on this journey, and together we’ll develop and launch a new product in Schibsted not long from now.

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Reboot, take the leap and dare to be wacko

“You can´t think about thinking if you don’t think about thinking about something.”

Be meta, and dare to be wacko.

I’m sitting here, thinking about thinking about what to think about as I’m planning to write it down. I want to make some notes about my personal experience of the conference I was just recently a part of, the Schibsted Reboot conference.

To reboot a whole company is not easy, and when it means adapting and may I say adopting, a new technology culture, it’s probably even harder. For a company that has been around for 176 years, to take the leap and become a real technology and product driven company is huge. You need a lot of awesome people, about 1400 of them to be exact. They need to be passionate, intelligent, and have a can-do mentality. I believe, after these two days the past week, that we absolutely have that.

“In the future, it’s not the technology that will be your competitive advantage. Every company and person will have access to the same technology. It’s the people developing and using that technology that will be your advantage.” – A professor told us when I studied in Singapore

So make sure you hire the right people to drive this change, it’s alpha and omega.

On a more personal note then, the conference started of with some very inspirational talks. I mean inspirational as in I was almost shaking, as a physical reaction to my body of all the inspiration and can-do mentality I felt when listening to them.

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Nicholas Negroponte, founder of the MIT Media Lab, media technology enabler and advisor to the most powerful and thus impactful people the world has ever seen.

I cannot cite the whole talk Nicholas gave here, it’s not my intention and I wouldn’t make it justice. My takeaways are: Be meta, think about thinking, dare to be wacko and learning learning.

To challenge the way people think is easy, but we do it every day. To absolutely and profoundly change the way people think about thinking is nearly impossible. At least when we talk about adults it may seem impossible. Kids can do it, they haven’t yet learnt the way we should think about thinking or learn learning. Examples that form this rigid way of thinking is the typical influencers throughout an upbringing; school, teachers, parents, society and norms. I was so inspired by this talk, and I want to learn more about this thought, so that I can be ready when I get children to be aware and not kill their “childish” way of thinking about thinking. Negroponte’s One Laptop Per Child was an inspiring example to what happens when children get to define how they learn.

I also want to start think about thinking even more. I know if my mom read this she would say I already am doing “too much thinking” but to try and find those interesting questions, the ones without answers or have answers that we can still challenge. If it changes my way of viewing the world or if it sparks a business idea, I don’t mind.

I’m a control freak, or not that bad, really, but just a little bit. Ok, I like control. And if I continue like that, and don’t challenge it, I won’t be able to be wacko enough to come up with the crazy ideas or answers to questions I find when thinking about thinking. I’m so scared to be wrong. But that is just something society, teachers and parents have taught me. Can I re-teach myself?

Me at a Rails Girls event in Oslo last year.
Me at a Rails Girls event in Oslo last year.

Linda Liukas, founder of Rails Girls and now designer, writer and storyteller of the book Hello Ruby for kids to start learning programming. My key take-away for this presentation was: dare to take the leap, be approachable and work on your storytelling.

Linda was inspiring, so successful, so young, a women non the least, and her smiling face and way to present her story was just the icing on the cake. She has what I’ve always wanted. She seems so daring and approachable. I know, strange combination of words to choose to describe someone? I know I’m a doer, and I can spark ideas, I do a lot of thinking, and when I want results, I go get them. But what she had was also guts, she had a passion and a will to change the world, at least a part of it, and she went and did it. It’s not the workload I’m scared of when I think of becoming an entrepreneur, it’s the “taking the leap” part…and failing…part.

Linda is so successful, and she has become that on a good case and for what all I know, with a fantastic personality. She has charisma, and being approachable is something I value, and have challenged myself to become the last 5 years too. That means you can gain trust quickly, you are likeable, and you get passionate people around you to fight and work for the same cause as you.

That Linda chose to fight for teaching young women how to code, and now explaining computer science to kids, is also just amazing. She saw the need, and the potential, and she went for it. She seems to have a way of storytelling, a code that no one has cracked before. It’s intriguing. I don’t know how yet, but I want to start practicing my storytelling. Maybe I can write more, like this, or also get out there and do talks, get feedback and become even better the next time? All I know is that it’s not too late, and I have all the inspiration I need.

Links:

Nicholas Negropontes TED-talk: A 30-year history of the future

Linda Liukas TED-talk: A Delightful way to teach kids about computers

I’m happy I get to work at a company with so many inspirational people. These talks described above was external speakers, but I also got the opportunity to listen to my amazing colleagues about Artificial Intelligence, Machine Learning, Natural Language Processing, how to build a successful product and how to align processes. I’m looking forward to assuming a new role in this play, as a Product Manager in November.

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